The drinks industry is one of the least-shopped in e-commerce and despite heavy reliance on branding and marketing, it’s one of the least-invested in digital.
Digital is critical in unlocking a closer relationship with those who buy and drink the products, in positioning them at the forefront of consumers’ minds and even in perfecting the products themselves.
Read more about our insights and articles on the drinks industry.
Browse leading examples of drinks brands harnessing digital:

The ‘Vocktail’, developed by the National University of Singapore (NUS) and Keio University, Japan, goes beyond Virtual Reality (VR) for a multi-sensory experience. This cocktail plays on the drinker’s sense of smell, sight and taste, pumping scents straight to the nose, electric pulses to stimulate the taste buds and lights to influence perception.

The Coravin wine gadget that extracts samples or glasses of wine without opening the bottle has launched its latest model featuring a connected app. The app enables drinkers to manage and control the gadget, discover wines that go best with favourite films, music or food and to capture notes and photos in a “virtual cellar”. … <a href="https://rewritedigital.com/2019/01/03/coravins-latest-model-connects-with-an-app/" class="more-link">Continue reading <span class="screen-reader-text">Coravin’s latest model connects with an app</span></a>