Rewrite Digital’s report on the state of digital in the drinks industry has now launched!
The Digital in Drinks 2020 Report includes exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group.
Over the last 12 months the widespread adoption of ecommerce and direct-to-consumer business models, digital experiences, automation, personalisation, machine learning, blockchain and other emerging technologies has accelerated, with Covid-19 driving unprecedented and sustained shifts in the role of digital.
The report reveals the industry’s current digital maturity, the latest innovative examples from around the world, key challenges faced with digital and a forward-looking view on what to expect in the next 12 months.
Download it now for a special introductory price of just £99:
Online launch event
A launch event for the report was held on Thursday 25th June, 2-3pm BST.
Attendees learned some of the top findings from the report and got an exclusive chance to hear from an esteemed panel of industry experts, including:
- Andrew Morgan, Head of Beer Hawk FRESH and Beer Hawk NOW!
- Shane McCarthy, CEO of Ireland Craft Beverages and founder of the world’s first blockchain beer
- Kerry Harrison, Co-Founder of Tiny Giant and co-creator of the world’s first AI gin
- Yossi Meshulam, CEO of Ripples, pioneers in personalised printing on drinks
Replay the Q&A from the event here: