Digital in Drinks 2021: Spearheading a new era of growth was held online last week to a global audience, featuring a panel of growth pioneers in the industry who shared their experiences and forecasts for the year ahead. The mood was buoyant and optimistic. Digital changed the industry forever in 2020, and the consensus was … Continue reading Digital in Drinks 2021: Higher Expectations
Rewrite Digital wins DMA Bronze Award for Best Use of AI
Rewrite Digital, together with collaborative partners Tiny Giant and Circumstance Distillery, are DMA Awards Bronze Winners 2020 for Best Use of AI with Monker's Garkel, the world's first AI gin. The recipe, name, branding, label and messaging for the innovative gin were all generated from a neural network. The result was a mouth-watering spirit that … Continue reading Rewrite Digital wins DMA Bronze Award for Best Use of AI
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Keeping up with new digital norms post Covid-19
We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society open up again, learned behaviour, … Continue reading Keeping up with new digital norms post Covid-19
Digital in Drinks 2020 Report launches
Our annual report on the state of digital in the drinks industry has now launched for 2020. The Digital in Drinks 2020 Report includes the latest impacts of Covid-19 and exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group. 78% of industry leaders surveyed said the digital maturity of their … Continue reading Digital in Drinks 2020 Report launches