Rewrite Digital, together with collaborative partners Tiny Giant and Circumstance Distillery, are DMA Awards Bronze Winners 2020 for Best Use of AI with Monker's Garkel, the world's first AI gin. The recipe, name, branding, label and messaging for the innovative gin were all generated from a neural network. The result was a mouth-watering spirit that … Continue reading Rewrite Digital wins DMA Bronze Award for Best Use of AI
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Keeping up with new digital norms post Covid-19
We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society open up again, learned behaviour, … Continue reading Keeping up with new digital norms post Covid-19
Digital in Drinks 2020 Report launches
Our annual report on the state of digital in the drinks industry has now launched for 2020. The Digital in Drinks 2020 Report includes the latest impacts of Covid-19 and exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group. 78% of industry leaders surveyed said the digital maturity of their … Continue reading Digital in Drinks 2020 Report launches
TRADE and LUX partnership to support hospitality businesses
Rewrite Digital has partnered with TRADE Soho and LUX Rewards to provide their bar and restaurant members with free guidance and support during Covid-19. The restrictions in operating venues have forced most hospitality businesses to furlough staff and cease trading. However, many have been able to continue operating by adopting or growing their use of … Continue reading TRADE and LUX partnership to support hospitality businesses