We’ve just launched our annual drinks industry survey, charting what has changed in the world of digital in the last 12 months and what’s coming next. If you're a drinks industry professional or work with the industry in either a dedicated digital role or with responsibility or influence on digital, we'd love to hear from … Continue reading Launch of the Digital in Drinks 2021 Industry Survey
Drinks International feature: “There’s no looking back”
Drinks International and BeverageDaily report on Rewrite Digital's first Digital in Drinks 2021 event of the year. Drinks International's feature in the March 2021 edition of their magazine says that companies putting innovation at the heart of their business strategies will continue to spearhead growth within the drinks trade. They report that the e-commerce sector has … Continue reading Drinks International feature: “There’s no looking back”
Digital in Drinks 2021: Higher Expectations
Digital in Drinks 2021: Spearheading a new era of growth was held online last week to a global audience, featuring a panel of growth pioneers in the industry who shared their experiences and forecasts for the year ahead. The mood was buoyant and optimistic. Digital changed the industry forever in 2020, and the consensus was … Continue reading Digital in Drinks 2021: Higher Expectations
Rewrite Digital wins DMA Bronze Award for Best Use of AI
Rewrite Digital, together with collaborative partners Tiny Giant and Circumstance Distillery, are DMA Awards Bronze Winners 2020 for Best Use of AI with Monker's Garkel, the world's first AI gin. The recipe, name, branding, label and messaging for the innovative gin were all generated from a neural network. The result was a mouth-watering spirit that … Continue reading Rewrite Digital wins DMA Bronze Award for Best Use of AI
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021