Your 2021 business strategy: Be more digital

Digital is rapidly advancing. Businesses that are leading with digital are leaving those who aren’t increasingly far behind. Failing to keep the pace of digital change is killing businesses. How do you ensure you’re not one of them? What’s happening? Every industry is currently experiencing significant change. Covid-19 has of course had a huge influence, … Continue reading Your 2021 business strategy: Be more digital

The digitised world of drinks in 2021

The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021

Keeping up with new digital norms post Covid-19

We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society open up again, learned behaviour, … Continue reading Keeping up with new digital norms post Covid-19

Most businesses fail to realise the full potential of digital

Accenture Research and Oxford Economics forecast that smarter use of digital will generate an additional $2tn to global GDP between 2015 and 2020. By 2022, 80% of enterprise revenue growth will depend directly on digital offerings and operations, according to IDC. Better harnessing of digital can grow every business' reach, revenue, reputation and profitability. The right strategy and investment in digital can deliver … Continue reading Most businesses fail to realise the full potential of digital

7 stages of embedding digital into your organisation

Digital is not as binary as its name suggests. It is rarely absent from an organisation altogether and is never done. IDG's State of Digital Business Transformation 2018 reports that 89% of enterprises have plans to adopt or have already adopted a digital-first business strategy. More than half of these though either haven't started to implement their strategy yet … Continue reading 7 stages of embedding digital into your organisation