Drinks get diluted by Amazon price promotions

As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions

The Rough Guide to being a travel company in 2019

Digital is transforming all industries. Businesses are becoming ever more digital. In travel, you may still be selling holidays, flights or accommodation but the way you do it has radically changed over the last 20 years and will continue to do so as we move into 2019. The most advanced travel companies are establishing entirely … Continue reading The Rough Guide to being a travel company in 2019

What CEOs need to know about digital and how it really affects their business

It’s OK. You have a team looking at digital. They’ve got it covered. Have they really? Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit? Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone … Continue reading What CEOs need to know about digital and how it really affects their business

Insurers risk major losses by sidelining digital

As consumers, insurance is something we begrudgingly buy. We don’t trust insurers and we give them no loyalty. We only interact with them to perform the annual renewal dance or when something goes wrong. And when it does, only half of British consumers trust insurance companies to pay claims. Comparison websites make it easy to switch … Continue reading Insurers risk major losses by sidelining digital

Why businesses are falling short on digital

Very few companies are continually exploiting the full extent of what digital can bring. A 2017 global study by MIT Sloan Management Review (SMR) and Deloitte reports that only 25% of organisations are considered “digitally maturing”. Digital technology and business models offer significant commercial opportunities for companies in every sector – in the way that … Continue reading Why businesses are falling short on digital