The evolution of digital technologies is profoundly changing the way people live and do business, and in the process, transforming and reshaping the fitness industry. However, in a sector where the scope and uptake of digital technologies vary wildly, the resulting opportunities and challenges have created an uneven playing field. This is exacerbated by a … Continue reading Challenges faced by the fitness industry and how digitalisation will overcome them
Your 2021 business strategy: Be more digital
Digital is rapidly advancing. Businesses that are leading with digital are leaving those who aren’t increasingly far behind. Failing to keep the pace of digital change is killing businesses. How do you ensure you’re not one of them? What’s happening? Every industry is currently experiencing significant change. Covid-19 has of course had a huge influence, … Continue reading Your 2021 business strategy: Be more digital
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Keeping up with new digital norms post Covid-19
We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society open up again, learned behaviour, … Continue reading Keeping up with new digital norms post Covid-19
Most businesses fail to realise the full potential of digital
Accenture Research and Oxford Economics forecast that smarter use of digital will generate an additional $2tn to global GDP between 2015 and 2020. By 2022, 80% of enterprise revenue growth will depend directly on digital offerings and operations, according to IDC. Better harnessing of digital can grow every business' reach, revenue, reputation and profitability. The right strategy and investment in digital can deliver … Continue reading Most businesses fail to realise the full potential of digital