Keeping up with new digital norms post Covid-19

We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society open up again, learned behaviour, … Continue reading Keeping up with new digital norms post Covid-19

Most businesses fail to realise the full potential of digital

Accenture Research and Oxford Economics forecast that smarter use of digital will generate an additional $2tn to global GDP between 2015 and 2020. By 2022, 80% of enterprise revenue growth will depend directly on digital offerings and operations, according to IDC. Better harnessing of digital can grow every business' reach, revenue, reputation and profitability. The right strategy and investment in digital can deliver … Continue reading Most businesses fail to realise the full potential of digital

7 stages of embedding digital into your organisation

Digital is not as binary as its name suggests. It is rarely absent from an organisation altogether and is never done. IDG's State of Digital Business Transformation 2018 reports that 89% of enterprises have plans to adopt or have already adopted a digital-first business strategy. More than half of these though either haven't started to implement their strategy yet … Continue reading 7 stages of embedding digital into your organisation

Grow your business by punching above your weight

In today’s digital world, some of the smallest, leanest businesses can achieve widespread exposure and appear much larger than they actually are, competing alongside long-established, high-volume and high-staffed operations. Instagram famously had just 13 employees when it was bought by Facebook for $1bn. WhatsApp had 55 employees when it was sold for $20bn. InsurTech Lemonade uses an ‘Automation Index’ to demonstrate … Continue reading Grow your business by punching above your weight