The drinks industry is constantly innovating to ensure its brands and products attract a small share of our attention, and wallets, in an increasingly competitive market. Astute drinks brands are harnessing digital technology in their operations, supply chain, marketing, distribution and experiences. Here are a few highlights over the last 12 months to quench your … Continue reading New digital innovations in drinks
Challenges faced by the fitness industry and how digitalisation will overcome them
The evolution of digital technologies is profoundly changing the way people live and do business, and in the process, transforming and reshaping the fitness industry. However, in a sector where the scope and uptake of digital technologies vary wildly, the resulting opportunities and challenges have created an uneven playing field. This is exacerbated by a … Continue reading Challenges faced by the fitness industry and how digitalisation will overcome them
Your 2021 business strategy: Be more digital
Digital is rapidly advancing. Businesses that are leading with digital are leaving those who aren’t increasingly far behind. Failing to keep the pace of digital change is killing businesses. How do you ensure you’re not one of them? What’s happening? Every industry is currently experiencing significant change. Covid-19 has of course had a huge influence, … Continue reading Your 2021 business strategy: Be more digital
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Keeping up with new digital norms post Covid-19
We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society open up again, learned behaviour, … Continue reading Keeping up with new digital norms post Covid-19