As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions
Travel Weekly features Rewrite Digital
Travel Weekly, the UK’s market-leading publication for the travel industry, featured a comment article by our CEO & Founder, Jon Reay, on the digital gap in travel as we move into 2019. Reay remarks that the digital gap in travel is widening as leaders surge ahead. Travel businesses need to continually embrace change to stay … Continue reading Travel Weekly features Rewrite Digital
Customer data article on BeverageDaily
Rewrite Digital's Jon Reay was once again featured on BeverageDaily.com, the leading online news source for the beverage industry. Reay's latest article is about the importance of customer data. The liquid product is clearly fundamental to drinks firms but without the right exposure and customer thirst for it sales soon dry up. Reay writes about … Continue reading Customer data article on BeverageDaily
The missing link between drinks brands and drinkers
Jon Reay (CEO & founder) wrote an article for Drinkpreneur, the community of beverage industry entrepreneurs, about the missing link between drinks brands and drinkers. Reay comments that drinks companies have historically held an indirect relationship with drinkers but that is changing as more firms sell direct to consumer and create content and experiences to engage … Continue reading The missing link between drinks brands and drinkers
The Rough Guide to being a travel company in 2019
Digital is transforming all industries. Businesses are becoming ever more digital. In travel, you may still be selling holidays, flights or accommodation but the way you do it has radically changed over the last 20 years and will continue to do so as we move into 2019. The most advanced travel companies are establishing entirely … Continue reading The Rough Guide to being a travel company in 2019