Drinks get diluted by Amazon price promotions

As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions

The missing link between drinks brands and drinkers

Jon Reay (CEO & founder) wrote an article for Drinkpreneur, the community of beverage industry entrepreneurs, about the missing link between drinks brands and drinkers. Reay comments that drinks companies have historically held an indirect relationship with drinkers but that is changing as more firms sell direct to consumer and create content and experiences to engage … Continue reading The missing link between drinks brands and drinkers

The Rough Guide to being a travel company in 2019

Digital is transforming all industries. Businesses are becoming ever more digital. In travel, you may still be selling holidays, flights or accommodation but the way you do it has radically changed over the last 20 years and will continue to do so as we move into 2019. The most advanced travel companies are establishing entirely … Continue reading The Rough Guide to being a travel company in 2019