Rewrite Digital article published on BeverageDaily

BeverageDaily, the leading online news source for the beverage industry, published an article by Rewrite Digital on how digital remains untapped by drinks firms. By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when … Continue reading Rewrite Digital article published on BeverageDaily

Why businesses are falling short on digital

Very few companies are continually exploiting the full extent of what digital can bring. A 2017 global study by MIT Sloan Management Review (SMR) and Deloitte reports that only 25% of organisations are considered “digitally maturing”. Digital technology and business models offer significant commercial opportunities for companies in every sector – in the way that … Continue reading Why businesses are falling short on digital

Digital’s half measure in the drinks industry

Alcohol is one of the least-shopped categories in e-commerce. In a recent study, 21% of UK consumers claim to have bought alcohol online. Yet online sales volumes reveal starkly lower figures. Pernod Ricard, for example, reports that only 5% of its UK sales are from online sources. With the industry’s heavy reliance on branding and marketing, … Continue reading Digital’s half measure in the drinks industry

The untapped power of digital in the energy sector

On the face of it, the energy market is perfectly placed to widely exploit digital technology and business models. From domestic microgeneration to produce as well as consume energy; smart meters to record and communicate real-time consumption; smart homes to give greater control over energy usage; and the ease to not only switch providers but … Continue reading The untapped power of digital in the energy sector