Rewrite Digital’s Jon Reay was once again featured on, the leading online news source for the beverage industry.

Reay’s latest article is about the importance of customer data.

The liquid product is clearly fundamental to drinks firms but without the right exposure and customer thirst for it sales soon dry up.

Reay writes about how drinks companies can make the right blend of customer data to keep their products flowing.

He advises drinks businesses to start with their database, add personal flavour and enrich with innovation for the perfect serve to their customers.

Read the full article on BeverageDaily