The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Digital in Drinks 2020 survey launches
Today we're launching a short survey as part of our annual report on the role of digital in the drinks industry, now taking into account the seismic impacts of COVID-19. If you're a drinks industry professional or work with the industry in either a dedicated digital role or with responsibility or influence on digital, we'd … Continue reading Digital in Drinks 2020 survey launches
World’s first gin created by Artificial Intelligence
Rewrite Digital is proud to be part of the collaboration to launch the world's first artificial intelligence gin - Monker's Garkel. Together with technology scientists Tiny Giant and Bristol's Psychopomp Microdistillery, we created this unique spirit that simply wouldn't have been conceivable without the aid of Ginette, the neural network at the heart of this pioneering … Continue reading World’s first gin created by Artificial Intelligence
Digital in Drinks podcast with Novel Wines
Jon Reay, founder of Rewrite Digital talks to Novel Wines founder Ben Franks and Yaz Cooke as part of a new podcast series, On The Vine. Each episode explores the world of wine, delving into the stories and passions of people who love and work with it. What opportunities does digital offer for wine? In … Continue reading Digital in Drinks podcast with Novel Wines
Digital in Drinks 2019 Report launches
Rewrite Digital's just launched The State of Digital in Drinks 2019 Report, an inside perspective on the drinks industry's digital maturity and key priorities for the next 12 months. Contributors include Pernod Ricard, Loch Lomond Group, Salcombe Distilling Company, Seedlip, Wadworth, Bristol Beer Factory and The Alchemist Bar & Restaurant Ltd. The report reveals that … Continue reading Digital in Drinks 2019 Report launches