As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions
Rewrite Digital article published on BeverageDaily
BeverageDaily, the leading online news source for the beverage industry, published an article by Rewrite Digital on how digital remains untapped by drinks firms. By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when … Continue reading Rewrite Digital article published on BeverageDaily
Digital’s half measure in the drinks industry
Alcohol is one of the least-shopped categories in e-commerce. In a recent study, 21% of UK consumers claim to have bought alcohol online. Yet online sales volumes reveal starkly lower figures. Pernod Ricard, for example, reports that only 5% of its UK sales are from online sources. With the industry’s heavy reliance on branding and marketing, … Continue reading Digital’s half measure in the drinks industry