Rewrite Digital's just launched The State of Digital in Drinks 2019 Report, an inside perspective on the drinks industry's digital maturity and key priorities for the next 12 months. Contributors include Pernod Ricard, Loch Lomond Group, Salcombe Distilling Company, Seedlip, Wadworth, Bristol Beer Factory and The Alchemist Bar & Restaurant Ltd. The report reveals that … Continue reading Digital in Drinks 2019 Report launches
Digital in the drinks industry survey
We've just launched a survey as part of a new study on the state of digital in the drinks industry. Are you a drinks industry professional in a digital role or with responsibility or influence on digital? Complete our 5-10 minute survey and get your complimentary copy of the report. We're also hosting a series … Continue reading Digital in the drinks industry survey
Digital in Drinks 2019
Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019
Drinks get diluted by Amazon price promotions
As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions
Customer data article on BeverageDaily
Rewrite Digital's Jon Reay was once again featured on BeverageDaily.com, the leading online news source for the beverage industry. Reay's latest article is about the importance of customer data. The liquid product is clearly fundamental to drinks firms but without the right exposure and customer thirst for it sales soon dry up. Reay writes about … Continue reading Customer data article on BeverageDaily