Drinks International and BeverageDaily report on Rewrite Digital’s first Digital in Drinks 2021 event of the year.
Drinks International’s feature in the March 2021 edition of their magazine says that companies putting innovation at the heart of their business strategies will continue to spearhead growth within the drinks trade.
They report that the e-commerce sector has flourished and the at-home drinking experience has improved exponentially over the past 12 months, while progressive bar owners have started to blend the physical and the digital in intriguing ways.
Our CEO & Founder, Jon Reay, says “There’s no looking back” in 2021, as panellists from Diageo, Novel Wines, Caleño and AB InBev all cite examples of what to expect this year.
Reay concludes “During times of crisis, innovators shine through”.
BeverageDaily reported that digital will keep drinks flowing in 2021, sharing four key insights from the Digital in Drinks 2021 event:
- What’s happening in digital in the drinks industry this year?
- Are virtual experiences a second best or a new premium?
- What’s next for direct-to-consumer (D2C)?
- What will stick from 2020 and what will change?
