The drinks industry is constantly innovating to ensure its brands and products attract a small share of our attention, and wallets, in an increasingly competitive market. Astute drinks brands are harnessing digital technology in their operations, supply chain, marketing, distribution and experiences. Here are a few highlights over the last 12 months to quench your … Continue reading New digital innovations in drinks
Drinks International feature: “There’s no looking back”
Drinks International and BeverageDaily report on Rewrite Digital's first Digital in Drinks 2021 event of the year. Drinks International's feature in the March 2021 edition of their magazine says that companies putting innovation at the heart of their business strategies will continue to spearhead growth within the drinks trade. They report that the e-commerce sector has … Continue reading Drinks International feature: “There’s no looking back”
Digital in Drinks 2021: Higher Expectations
Digital in Drinks 2021: Spearheading a new era of growth was held online last week to a global audience, featuring a panel of growth pioneers in the industry who shared their experiences and forecasts for the year ahead. The mood was buoyant and optimistic. Digital changed the industry forever in 2020, and the consensus was … Continue reading Digital in Drinks 2021: Higher Expectations
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Digital in Drinks 2019
Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019