The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Digital in Drinks 2019
Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019
Digital in 2019
As we step into the new year, what shifts will we see in digital? Call them trends if you like, but what follows is a distillation and extrapolation of 6 observations and prevalent themes I expect to emerge in the coming year. This is not an exhibition of the latest technologies or buzzwords to impress … Continue reading Digital in 2019
Travel industry feature on PhocusWire
Rewrite Digital's CEO & Founder, Jon Reay, wrote an article for PhocusWire, the travel industry's leading global research authority and events brand. The opinion feature covers the 5 steps travel companies can take to best exploit digital business models and technology in the year ahead. Reay says that 2019 is less about simply ‘doing digital’ … Continue reading Travel industry feature on PhocusWire