Rewrite Digital helps make not drinking fun this Dry January

In support of Dry January, premium non-alcoholic spirit Caleño launched a new direct-to-consumer e-commerce store on 1st January 2019 at calenodrinks.com. Caleño is one of an exciting new breed of brands capturing the growing no alcohol category. Prior to launch, Rewrite Digital partnered with Caleño to conduct a digital audit and steer its digital strategy … Continue reading Rewrite Digital helps make not drinking fun this Dry January

Drinks get diluted by Amazon price promotions

As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions