The drinks industry is constantly innovating to ensure its brands and products attract a small share of our attention, and wallets, in an increasingly competitive market. Astute drinks brands are harnessing digital technology in their operations, supply chain, marketing, distribution and experiences. Here are a few highlights over the last 12 months to quench your … Continue reading New digital innovations in drinks
New university research project explores the Future of D2C in Food & Beverage
We've partnered with The University of the West of England, Bristol (UWE Bristol) to conduct a new research project on the future of Direct-to-Consumer (D2C) in the Food & Beverage sector. A number of leading D2C Food & Beverage brands are joining the project to brief specific challenges and to apply the research and recommendations … Continue reading New university research project explores the Future of D2C in Food & Beverage
Launch of the Digital in Drinks 2021 Industry Survey
We’ve just launched our annual drinks industry survey, charting what has changed in the world of digital in the last 12 months and what’s coming next. If you're a drinks industry professional or work with the industry in either a dedicated digital role or with responsibility or influence on digital, we'd love to hear from … Continue reading Launch of the Digital in Drinks 2021 Industry Survey
Drinks International feature: “There’s no looking back”
Drinks International and BeverageDaily report on Rewrite Digital's first Digital in Drinks 2021 event of the year. Drinks International's feature in the March 2021 edition of their magazine says that companies putting innovation at the heart of their business strategies will continue to spearhead growth within the drinks trade. They report that the e-commerce sector has … Continue reading Drinks International feature: “There’s no looking back”
Digital in Drinks 2021: Higher Expectations
Digital in Drinks 2021: Spearheading a new era of growth was held online last week to a global audience, featuring a panel of growth pioneers in the industry who shared their experiences and forecasts for the year ahead. The mood was buoyant and optimistic. Digital changed the industry forever in 2020, and the consensus was … Continue reading Digital in Drinks 2021: Higher Expectations