Draught Drop delivers fresh draught beer to homes in reusable growlers

We’ve partnered with The University of the West of England, Bristol (UWE Bristol) to conduct a new research project on the future of Direct-to-Consumer (D2C) in the Food & Beverage sector.

A number of leading D2C Food & Beverage brands are joining the project to brief specific challenges and to apply the research and recommendations to. The brands include Soulful Food & Vibrant Vegan, Snaffling Pig, SXOLLIE Cider and Toast Ale.

The project runs from June 2021 and is part of Bristol Business School’s programme to involve local businesses with postgraduate and undergraduate students enrolled on a range of business courses. The programme is led by Dr. Basil Omar, Senior Lecturer in Strategy & Enterprise.

The students, who bring rich international business experience and knowledge, will investigate specific business opportunities in D2C, conduct in-depth analysis and make recommendations in a final written report and presentation.

The research will consider ways in which Food & Beverage companies can foster richer direct relationships with consumers rather than relying purely on traditional trade distribution.

Covid-19 has accelerated the adoption of E-commerce and at-home experiences but even as pubs, bars, restaurants and shops open up again, the research will explore how digital and mobile tools could further enhance the experience and arm Food & Beverage companies with the insight and means to engage more with consumers directly.

Draught Drop is a good example of recent innovation in D2C, delivering fresh draught beer to people’s homes in reusable growlers.

Jon Reay, CEO & Founder of Rewrite Digital, says “D2C adoption in the Food & Beverage sector has risen significantly during the pandemic but this pioneering research will reveal where it’s heading next”.

We’ll bring further updates on the project in the coming weeks.

Contact us for more information about the research or to discuss your D2C challenges.