The evolution of digital technologies is profoundly changing the way people live and do business, and in the process, transforming and reshaping the fitness industry. However, in a sector where the scope and uptake of digital technologies vary wildly, the resulting opportunities and challenges have created an uneven playing field. This is exacerbated by a … Continue reading Challenges faced by the fitness industry and how digitalisation will overcome them
Rewrite Digital partners with ukactive in sector transformation programme

Rewrite Digital has joined ukactive, the UK’s leading not-for-profit health body for the physical activity sector, to launch a new programme to accelerate the sector’s digital transformation. The Digital Futures programme, also in partnership with Sport England, aims to improve digital adoption by fitness and leisure operators, and help more people to get active. Rewrite … Continue reading Rewrite Digital partners with ukactive in sector transformation programme
New university research project explores the Future of D2C in Food & Beverage

We've partnered with The University of the West of England, Bristol (UWE Bristol) to conduct a new research project on the future of Direct-to-Consumer (D2C) in the Food & Beverage sector. A number of leading D2C Food & Beverage brands are joining the project to brief specific challenges and to apply the research and recommendations … Continue reading New university research project explores the Future of D2C in Food & Beverage
Launch of the Digital in Drinks 2021 Industry Survey

We’ve just launched our annual drinks industry survey, charting what has changed in the world of digital in the last 12 months and what’s coming next. If you're a drinks industry professional or work with the industry in either a dedicated digital role or with responsibility or influence on digital, we'd love to hear from … Continue reading Launch of the Digital in Drinks 2021 Industry Survey
Digital in Drinks 2020 Report launches

Our annual report on the state of digital in the drinks industry has now launched for 2020. The Digital in Drinks 2020 Report includes the latest impacts of Covid-19 and exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group. 78% of industry leaders surveyed said the digital maturity of their … Continue reading Digital in Drinks 2020 Report launches