Jon Reay Our view

Challenges faced by the fitness industry and how digitalisation will overcome them

The evolution of digital technologies is profoundly changing the way people live and do business, and in the process, transforming and reshaping the fitness industry. However, in a sector where the scope and uptake of digital technologies vary wildly, the resulting opportunities and challenges have created an uneven playing field. This is exacerbated by a … Continue reading Challenges faced by the fitness industry and how digitalisation will overcome them

Jon Reay News

Rewrite Digital partners with ukactive in sector transformation programme

Rewrite Digital has joined ukactive, the UK’s leading not-for-profit health body for the physical activity sector, to launch a new programme to accelerate the sector’s digital transformation. The Digital Futures programme, also in partnership with Sport England, aims to improve digital adoption by fitness and leisure operators, and help more people to get active. Rewrite … Continue reading Rewrite Digital partners with ukactive in sector transformation programme

Jon Reay News

New university research project explores the Future of D2C in Food & Beverage

We've partnered with The University of the West of England, Bristol (UWE Bristol) to conduct a new research project on the future of Direct-to-Consumer (D2C) in the Food & Beverage sector. A number of leading D2C Food & Beverage brands are joining the project to brief specific challenges and to apply the research and recommendations … Continue reading New university research project explores the Future of D2C in Food & Beverage