Rewrite Digital, together with collaborative partners Tiny Giant and Circumstance Distillery, are DMA Awards Bronze Winners 2020 for Best Use of AI with Monker's Garkel, the world's first AI gin. The recipe, name, branding, label and messaging for the innovative gin were all generated from a neural network. The result was a mouth-watering spirit that … Continue reading Rewrite Digital wins DMA Bronze Award for Best Use of AI
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Digital in Drinks 2020 Report launches
Our annual report on the state of digital in the drinks industry has now launched for 2020. The Digital in Drinks 2020 Report includes the latest impacts of Covid-19 and exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group. 78% of industry leaders surveyed said the digital maturity of their … Continue reading Digital in Drinks 2020 Report launches
DrinkX podcast episode with Rewrite Digital
Jon Reay (Rewrite Digital's CEO & Founder) has been the focus of a new episode of the DrinkX podcast, explaining why it’s crucial for drinks brands to play big on digital, how Covid-19 has affected the drinks industry and what brands should expect next. Jon also shares exclusive insights with listeners from the upcoming Digital … Continue reading DrinkX podcast episode with Rewrite Digital
Digital in Drinks 2020 survey launches
Today we're launching a short survey as part of our annual report on the role of digital in the drinks industry, now taking into account the seismic impacts of COVID-19. If you're a drinks industry professional or work with the industry in either a dedicated digital role or with responsibility or influence on digital, we'd … Continue reading Digital in Drinks 2020 survey launches