Rewrite Digital, together with collaborative partners Tiny Giant and Circumstance Distillery, are DMA Awards Bronze Winners 2020 for Best Use of AI with Monker’s Garkel, the world’s first AI gin.
The recipe, name, branding, label and messaging for the innovative gin were all generated from a neural network. The result was a mouth-watering spirit that simply wouldn’t have been possible without the aid of Artificial Intelligence.
The judges also awarded Just Eat, another Rewrite Digital client, the top award in the category for their use of AI to serve up personalised meal recommendations.
Three DMA Awards winners will now pitch their case studies to the judging panel in January to crown one outright DMA Awards Grand Prix champion – Get your ticket here.