Our annual report on the state of digital in the drinks industry has now launched for 2020. The Digital in Drinks 2020 Report includes the latest impacts of Covid-19 and exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group.
78% of industry leaders surveyed said the digital maturity of their drinks business has gone up slightly or significantly in the last 12 months as digital goes from ‘important’ to ‘acted on’ and ‘central’ to future business survival and growth.
The report features:
- 6 digital innovations including the ‘virtual on-trade’, born in response to Covid-19 restrictions
- 12 pioneers in digital including the world’s first AI gin
- 3 digital trends to watch out for in the drinks industry over the next 12 months
The drinks media will be covering the report in the coming weeks and an online launch event is on Thursday 25th June, 2-3pm BST.