New digital innovations in drinks

The drinks industry is constantly innovating to ensure its brands and products attract a small share of our attention, and wallets, in an increasingly competitive market. Astute drinks brands are harnessing digital technology in their operations, supply chain, marketing, distribution and experiences. Here are a few highlights over the last 12 months to quench your … Continue reading New digital innovations in drinks

Your 2021 business strategy: Be more digital

Digital is rapidly advancing. Businesses that are leading with digital are leaving those who aren’t increasingly far behind. Failing to keep the pace of digital change is killing businesses. How do you ensure you’re not one of them? What’s happening? Every industry is currently experiencing significant change. Covid-19 has of course had a huge influence, … Continue reading Your 2021 business strategy: Be more digital

The digitised world of drinks in 2021

The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021