Digital is rapidly advancing. Businesses that are leading with digital are leaving those who aren’t increasingly far behind. Failing to keep the pace of digital change is killing businesses. How do you ensure you’re not one of them? What’s happening? Every industry is currently experiencing significant change. Covid-19 has of course had a huge influence, … Continue reading Your 2021 business strategy: Be more digital
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Digital in Drinks 2020 Report launches
Our annual report on the state of digital in the drinks industry has now launched for 2020. The Digital in Drinks 2020 Report includes the latest impacts of Covid-19 and exclusive perspectives from the likes of Diageo, Pernod Ricard, AB InBev and C&C Group. 78% of industry leaders surveyed said the digital maturity of their … Continue reading Digital in Drinks 2020 Report launches
DrinkX podcast episode with Rewrite Digital
Jon Reay (Rewrite Digital's CEO & Founder) has been the focus of a new episode of the DrinkX podcast, explaining why it’s crucial for drinks brands to play big on digital, how Covid-19 has affected the drinks industry and what brands should expect next. Jon also shares exclusive insights with listeners from the upcoming Digital … Continue reading DrinkX podcast episode with Rewrite Digital
‘Vocktail’ gives a multi-sensory experience
The 'Vocktail’, developed by the National University of Singapore (NUS) and Keio University, Japan, goes beyond Virtual Reality (VR) for a multi-sensory experience. This cocktail plays on the drinker’s sense of smell, sight and taste, pumping scents straight to the nose, electric pulses to stimulate the taste buds and lights to influence perception.