Wines come to life with AR

New Zealand wine producer, Providore, has launched an Augmented Reality (AR) app to enable its drinkers to discover the beauty of Central Otago, meet the Providores, watch the land change and interact. Download the app on iOS or Android and scan a bottle to reveal the experience.

Connected bottles and glasses enhance experiences and capture data

Pernod Ricard have been experimenting with connected bottles and glasses. From Havana Club-branded glasses to Malibu bottles, the drinks giant has conducted trials of their products equipped with Near Field Communication (NFC) chips. Drinkers can connect to a web app to place an order or access exclusive content. Pernod Ricard also captures consented customer data … Continue reading Connected bottles and glasses enhance experiences and capture data