BrewDog launches a streaming video service - The BrewDog Network - aimed at bringing together their community of fans and establishing more touchpoints for their brand.
Coravin’s latest model connects with an app
The Coravin wine gadget that extracts samples or glasses of wine without opening the bottle has launched its latest model featuring a connected app. The app enables drinkers to manage and control the gadget, discover wines that go best with favourite films, music or food and to capture notes and photos in a "virtual cellar". … Continue reading Coravin’s latest model connects with an app
Wines come to life with AR
New Zealand wine producer, Providore, has launched an Augmented Reality (AR) app to enable its drinkers to discover the beauty of Central Otago, meet the Providores, watch the land change and interact. Download the app on iOS or Android and scan a bottle to reveal the experience.
Connected bottles and glasses enhance experiences and capture data
Pernod Ricard have been experimenting with connected bottles and glasses. From Havana Club-branded glasses to Malibu bottles, the drinks giant has conducted trials of their products equipped with Near Field Communication (NFC) chips. Drinkers can connect to a web app to place an order or access exclusive content. Pernod Ricard also captures consented customer data … Continue reading Connected bottles and glasses enhance experiences and capture data
Digital products enhance home drinking
Opn by Pernod Ricard transforms the way people enjoy spirits and mixology at home. The connected cocktail library features digital dispensing, personalised cocktail coaching and the seamless ordering of spirits and other ingredients for the perfect serve at home.