Accenture Research and Oxford Economics forecast that smarter use of digital will generate an additional $2tn to global GDP between 2015 and 2020. By 2022, 80% of enterprise revenue growth will depend directly on digital offerings and operations, according to IDC. Better harnessing of digital can grow every business' reach, revenue, reputation and profitability. The right strategy and investment in digital can deliver … Continue reading Most businesses fail to realise the full potential of digital
BrewDog launches a streaming video service - The BrewDog Network - aimed at bringing together their community of fans and establishing more touchpoints for their brand.
AB InBev's dedicated research labs and technology centres are driving innovation and helping the beer giant scale capabilities in data, analytics, automation and Artificial Intelligence (AI), and explore technologies such as blockchain and Virtual Reality (VR). This enables AB InBev to gain deeper insight into their consumers and customers, create new occasions and experiences and … Continue reading AB InBev’s innovation approach keeps it ahead
Pernod Ricard has made Digital Acceleration one of four key pillars at the heart of the group's global operations. This means that digital, alongside innovation, premiumisation and luxury and portfolio management, gets continual investment from the top of the organisation. Pernod Ricard has recognised the impact and competitive advantage digital can bring to its brands … Continue reading Pernod Ricard makes digital a key pillar