Digital is not as binary as its name suggests. It is rarely absent from an organisation altogether and is never done. IDG's State of Digital Business Transformation 2018 reports that 89% of enterprises have plans to adopt or have already adopted a digital-first business strategy. More than half of these though either haven't started to implement their strategy yet … Continue reading 7 stages of embedding digital into your organisation
Grow your business by punching above your weight
In today’s digital world, some of the smallest, leanest businesses can achieve widespread exposure and appear much larger than they actually are, competing alongside long-established, high-volume and high-staffed operations. Instagram famously had just 13 employees when it was bought by Facebook for $1bn. WhatsApp had 55 employees when it was sold for $20bn. InsurTech Lemonade uses an ‘Automation Index’ to demonstrate … Continue reading Grow your business by punching above your weight
Digital in Drinks 2019
Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019
Digital in 2019
As we step into the new year, what shifts will we see in digital? Call them trends if you like, but what follows is a distillation and extrapolation of 6 observations and prevalent themes I expect to emerge in the coming year. This is not an exhibition of the latest technologies or buzzwords to impress … Continue reading Digital in 2019
Drinks get diluted by Amazon price promotions
As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions