Insurers risk major losses by sidelining digital

As consumers, insurance is something we begrudgingly buy. We don’t trust insurers and we give them no loyalty. We only interact with them to perform the annual renewal dance or when something goes wrong. And when it does, only half of British consumers trust insurance companies to pay claims. Comparison websites make it easy to switch … Continue reading Insurers risk major losses by sidelining digital

Why businesses are falling short on digital

Very few companies are continually exploiting the full extent of what digital can bring. A 2017 global study by MIT Sloan Management Review (SMR) and Deloitte reports that only 25% of organisations are considered “digitally maturing”. Digital technology and business models offer significant commercial opportunities for companies in every sector – in the way that … Continue reading Why businesses are falling short on digital

Digital’s half measure in the drinks industry

Alcohol is one of the least-shopped categories in e-commerce. In a recent study, 21% of UK consumers claim to have bought alcohol online. Yet online sales volumes reveal starkly lower figures. Pernod Ricard, for example, reports that only 5% of its UK sales are from online sources. With the industry’s heavy reliance on branding and marketing, … Continue reading Digital’s half measure in the drinks industry

The untapped power of digital in the energy sector

On the face of it, the energy market is perfectly placed to widely exploit digital technology and business models. From domestic microgeneration to produce as well as consume energy; smart meters to record and communicate real-time consumption; smart homes to give greater control over energy usage; and the ease to not only switch providers but … Continue reading The untapped power of digital in the energy sector