Digital is transforming all industries. Businesses are becoming ever more digital. In travel, you may still be selling holidays, flights or accommodation but the way you do it has radically changed over the last 20 years and will continue to do so as we move into 2019. The most advanced travel companies are establishing entirely … Continue reading The Rough Guide to being a travel company in 2019
What CEOs need to know about digital and how it really affects their business
It’s OK. You have a team looking at digital. They’ve got it covered. Have they really? Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit? Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone … Continue reading What CEOs need to know about digital and how it really affects their business
Insurers risk major losses by sidelining digital
As consumers, insurance is something we begrudgingly buy. We don’t trust insurers and we give them no loyalty. We only interact with them to perform the annual renewal dance or when something goes wrong. And when it does, only half of British consumers trust insurance companies to pay claims. Comparison websites make it easy to switch … Continue reading Insurers risk major losses by sidelining digital
Why businesses are falling short on digital
Very few companies are continually exploiting the full extent of what digital can bring. A 2017 global study by MIT Sloan Management Review (SMR) and Deloitte reports that only 25% of organisations are considered “digitally maturing”. Digital technology and business models offer significant commercial opportunities for companies in every sector – in the way that … Continue reading Why businesses are falling short on digital
Digital’s half measure in the drinks industry
Alcohol is one of the least-shopped categories in e-commerce. In a recent study, 21% of UK consumers claim to have bought alcohol online. Yet online sales volumes reveal starkly lower figures. Pernod Ricard, for example, reports that only 5% of its UK sales are from online sources. With the industry’s heavy reliance on branding and marketing, … Continue reading Digital’s half measure in the drinks industry