Get your digital score

1. What stage is your organisation at with digital?*
Curious: We have some digital basics in place, such as social media or remote working, with ambitions to do moreStarting out: We're developing our use of digital across the organisation but we don't have a strategy in place yetAdvancing: Digital is part of our strategy, but we've not embedded this yet. We're investing in technology and developing our skillsAdvanced: Digital is integral to our organisational strategy and embedded in everything we do

2. What type of products or services do you sell or provide?*
Only physical onesBoth digital and physical onesOnly digital ones

3. How do you sell or provide products or services?*
Physical retail onlyBoth physical and digital physical retailE-commerce only

4. How many of your people are digitally-savvy and sufficiently digitally-skilled?*
NoneOnly a few junior peopleOnly our digital teamOur digital team and at least one board or executive team memberA large proportion of our people

5. Do you have a digital strategy?*
NoYes, but it's not up to dateYes, but it's not complete/holisticYes, but it's not that ambitious/forward-lookingYes, it's up to date and complete/holistic

6. What's the state of your technical infrastructure?*
We have outdated or incomplete systems that aren't fit for purpose for today's demandsOur technical solutions are ok but are costly or resource intensive to maintain and evolveSome of our technical solutions are modern, up to date and easy to maintain (e.g. cloud-based) but we still have some legacy systems holding us backWe maintain a reliable, powerful and efficient ecosystem of modern, up to date technical solutions

7. How do you use automation to improve efficiencies in your business processes?*
We don't use any automationWe use rules-based automation for some of our processesWe use rules-based automation for a significant proportion of our processesWe use some machine learning / AI to further improve automationWe use machine learning / AI extensively to accelerate our operationsDon't know

8. How would you describe your organisation's use of AI in day-to-day work or operations?*
Not at allWe are considering how we might use AI toolsWe are piloting and using AI tools in aspects of our workWe are using AI extensively and / or plan to scale thisDon't knowNot applicable

9. What's your approach to your customer database / CRM?*
We don't maintain a databaseWe have a database but it's not up to date or comprehensiveWe have a reliable database but don't do enough with itWe have a reliable database and regularly use it

10. What best describes your approach to data security & privacy?*
We don't do much (or enough) to protect and manage data security & privacyWe have policies and do what's necessaryWe have policies specifically for AIWe are Cyber Essentials accreditedWe are Cyber Essentials Plus accreditedDon't knowNot applicable

11. What projections do you have about the future impact of digital?*
We don't think digital has a role in our futureWe don't know what digital might bring in the futureWe know that digital will play an increasing roleWe believe that digital will play a critical role in our futureWe know that digital will be central to our future and have concrete plans to harness it

12. How important is your progress with digital compared to other priorities in your organisation?*
High priority (It's one of our top organisational priorities)Medium priority (It is important, but we have other pressing priorities)Low priority (We're working on this, but it's not a key priority)Not a priorityI don't know

13. Briefly describe how you're currently using digital in your organisation:

14. Briefly describe your organisation's ambition or vision for digital:

15. Do you have any additional comments you'd like to share?

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