How digital is your organisation?

(credit: M P Hennessey)

Get an instant score for the digital maturity and effectiveness of your organisation and a chance to win a free digital audit in this quick 10 question quiz. Prize draw terms and conditions

**Note: prize draw now closed but you can still complete the quiz to get your score**

1. How is digital embedded throughout your organisation?

No-one has a digital role or remit

There's a small proportion of people with a digital remit

There's a sizeable digital department

There's digital representation at board level or equivalent and it's widely adopted throughout

The entire organisation is digital

2. What’s your approach to innovation?

We're rarely open to changing what we do

No-one has the specific remit of developing new products and services but they are considered

Some of our people have an innovation remit but its not something we significantly invest in

There's a dedicated innovation team constantly exploring new products and services

Everyone is given the opportunity and freedom to innovate

3. How is automation and machine learning used in your organisation?

All marketing and operations are handled manually

We've experimented with automation in parts of our organisation

We routinely use automation to support our marketing and operations

We've experimented with machine learning in parts of our organisation

We use automation extensively and progressively improve what we do through machine learning

4. What role does digital play in driving efficiencies and profitability for your organisation?

Digital isn't helping us to be more efficient or profitable

We know that digital can contribute to increase revenues or reduce costs but have yet to implement or see return

We're using digital in parts of our organisation to increase revenues and/or reduce costs

We're using digital throughout our organisation to both increase revenues and reduce costs

We're continually using digital to drive greater efficiencies and make us more profitable

5. How do you measure and act on customer satisfaction?

We don't really know what our customers think about us

We know what our customers think about us but it doesn't really influence what we do

We monitor all customer feedback and act on specific and recurring issues

We regularly conduct surveys to measure and report on customer satisfaction

We actively encourage our customers to give public and private feedback which we regularly monitor, respond to and act on

6. How do you maintain and evolve your digital products?

We'll fix something if it stops working but that's about it

We spend most of our budget maintaining what we have rather than any significant enhancements

We have a plan and do what we can but progress is slower than we'd like

We regularly invest in projects to upgrade or enhance our digital products

We maintain a clear strategic roadmap and continuously improve our digital products

7. How do you decide on what new technologies or platforms to adopt for your organisation?

We're always last to adopt anything new

We sometimes try out new technologies but without really considering the business value or resource required

We wait for technologies and platforms to mature and until our competitors use them before we do

We sometimes adopt new technologies or platforms but they tend to take longer, cost more or yield lower returns than promised

We routinely experiment with new technologies and platforms and have a process to secure investment where there's a clear business case

8. What implicit and explicit data do you collect on your audience?

We don't consistently collect and store any data on our customers and prospects

We collect and store explicit customer data such as name, contact details, transactions and preferences

As well as explicit data, we collect and store implicit data on customers such as their behaviour on email and websites

We collect and store implicit and explicit customer data but in multiple places and/or inconsistently

We collect and store both implicit and explicit permissioned data at all touchpoints to progressively build a single customer view

9. How do you use data to personalise experiences and/or target customers?

We don't use personalisation or data-driven targeting

We use data (such as demographics or behavioural) to segment our communications

We've experimented with simple rules-based personalisation

We regularly use some level of personalisation and/or targeting to optimise conversions and other goals

We extensively use customer data to personalise experiences and target individual audiences in all digital channels

10. What role do your customers have in product development?

Our customers do not influence product development

Customer feedback occasionally gets fed into decisions around product development

Customer feedback is routinely taken on board when developing products

A subset of our customers are regularly surveyed and invited to test physical and digital products before they're released

All our customers are active testers and encouraged to contribute to physical and digital product development

Thank you for completing the quiz. Find out your digital maturity and effectiveness score next but please enter details below so we can email you the full details.

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