Diageo's new Amazon Alexa Skill inspires consumers to 'think, talk and try' Scotch at home. The Talisker Tasting Experience is a voice-activated skill designed to make the heritage of Scotch more accessible to more people than ever before. Drinkers can explore the colour, smell and taste of the Talisker range. View and enable the Talisker … Continue reading Diageo launches Alexa tasting skill for Talisker
AR experiences with branded glasses
Branded glassware manufacturer, Rastal, has used Augmented Reality (AR) to enable drinkers to look deeper into a glass. The special glasses used with a smartphone app unlock digital content such as videos, images or animated objects into the real environment.
Diageo uses voice assistants to stimulate trial
Bailey's was the first brand to feature on 'Send Me a Sample', the Amazon Alexa skill and Google Assistant app that gives away samples at the sound of your request. Signed up users were able to get a free mini bottle of Baileys Almande simply by saying “Ask Send Me a Sample for a Baileys”. … Continue reading Diageo uses voice assistants to stimulate trial
Travel industry feature on PhocusWire
Rewrite Digital's CEO & Founder, Jon Reay, wrote an article for PhocusWire, the travel industry's leading global research authority and events brand. The opinion feature covers the 5 steps travel companies can take to best exploit digital business models and technology in the year ahead. Reay says that 2019 is less about simply ‘doing digital’ … Continue reading Travel industry feature on PhocusWire
Our first few months
Rewrite Digital was launched just a few months ago at the start of September 2018. We take a look back on what we've achieved in this short space of time and look ahead to 2019. Thought leadership We launched a series of articles on how businesses are falling short on digital - covering industries as … Continue reading Our first few months