The drinks industry is constantly innovating to ensure its brands and products attract a small share of our attention, and wallets, in an increasingly competitive market. Astute drinks brands are harnessing digital technology in their operations, supply chain, marketing, distribution and experiences. Here are a few highlights over the last 12 months to quench your … Continue reading New digital innovations in drinks
AB InBev’s innovation approach keeps it ahead
AB InBev's dedicated research labs and technology centres are driving innovation and helping the beer giant scale capabilities in data, analytics, automation and Artificial Intelligence (AI), and explore technologies such as blockchain and Virtual Reality (VR). This enables AB InBev to gain deeper insight into their consumers and customers, create new occasions and experiences and … Continue reading AB InBev’s innovation approach keeps it ahead