Most businesses fail to realise the full potential of digital

Accenture Research and Oxford Economics forecast that smarter use of digital will generate an additional $2tn to global GDP between 2015 and 2020. By 2022, 80% of enterprise revenue growth will depend directly on digital offerings and operations, according to IDC. Better harnessing of digital can grow every business' reach, revenue, reputation and profitability. The right strategy and investment in digital can deliver … Continue reading Most businesses fail to realise the full potential of digital

7 stages of embedding digital into your organisation

Digital is not as binary as its name suggests. It is rarely absent from an organisation altogether and is never done. IDG's State of Digital Business Transformation 2018 reports that 89% of enterprises have plans to adopt or have already adopted a digital-first business strategy. More than half of these though either haven't started to implement their strategy yet … Continue reading 7 stages of embedding digital into your organisation

Grow your business by punching above your weight

In today’s digital world, some of the smallest, leanest businesses can achieve widespread exposure and appear much larger than they actually are, competing alongside long-established, high-volume and high-staffed operations. Instagram famously had just 13 employees when it was bought by Facebook for $1bn. WhatsApp had 55 employees when it was sold for $20bn. InsurTech Lemonade uses an ‘Automation Index’ to demonstrate … Continue reading Grow your business by punching above your weight

What CEOs need to know about digital and how it really affects their business

It’s OK. You have a team looking at digital. They’ve got it covered. Have they really? Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit? Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone … Continue reading What CEOs need to know about digital and how it really affects their business