Digital in Drinks 2021: Spearheading a new era of growth was held online last week to a global audience, featuring a panel of growth pioneers in the industry who shared their experiences and forecasts for the year ahead. The mood was buoyant and optimistic. Digital changed the industry forever in 2020, and the consensus was … Continue reading Digital in Drinks 2021: Higher Expectations
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Gordon’s links GPS, O2 and National Rail data to relieve misery
Gordon’s offered free or discounted G&Ts to commuters hit with rail delays. They used National Rail’s data feed to trigger when trains were delayed and O2’s customer data to identify commuters over 18 and within 200m of rail stations.
Diageo launches Alexa tasting skill for Talisker
Diageo's new Amazon Alexa Skill inspires consumers to 'think, talk and try' Scotch at home. The Talisker Tasting Experience is a voice-activated skill designed to make the heritage of Scotch more accessible to more people than ever before. Drinkers can explore the colour, smell and taste of the Talisker range. View and enable the Talisker … Continue reading Diageo launches Alexa tasting skill for Talisker
Diageo uses voice assistants to stimulate trial
Bailey's was the first brand to feature on 'Send Me a Sample', the Amazon Alexa skill and Google Assistant app that gives away samples at the sound of your request. Signed up users were able to get a free mini bottle of Baileys Almande simply by saying “Ask Send Me a Sample for a Baileys”. … Continue reading Diageo uses voice assistants to stimulate trial