Branded glassware manufacturer, Rastal, has used Augmented Reality (AR) to enable drinkers to look deeper into a glass. The special glasses used with a smartphone app unlock digital content such as videos, images or animated objects into the real environment.
Diageo uses voice assistants to stimulate trial
Bailey's was the first brand to feature on 'Send Me a Sample', the Amazon Alexa skill and Google Assistant app that gives away samples at the sound of your request. Signed up users were able to get a free mini bottle of Baileys Almande simply by saying “Ask Send Me a Sample for a Baileys”. … Continue reading Diageo uses voice assistants to stimulate trial