Connected bottles and glasses enhance experiences and capture data

Pernod Ricard have been experimenting with connected bottles and glasses. From Havana Club-branded glasses to Malibu bottles, the drinks giant has conducted trials of their products equipped with Near Field Communication (NFC) chips. Drinkers can connect to a web app to place an order or access exclusive content. Pernod Ricard also captures consented customer data … Continue reading Connected bottles and glasses enhance experiences and capture data

Pernod Ricard’s skill for Amazon Show

Pernod Ricard's Alexa Skill capitalises on the growing demand for entertaining at home. The ‘What Cocktail?’ Alexa Skill, designed in partnership with Amazon and compatible with the Amazon Show device, helps home drinkers create cocktails out of ingredients they already have, provides inspiration for new and exciting cocktails and clever ‘hacks’ to impress friends and … Continue reading Pernod Ricard’s skill for Amazon Show

Pernod Ricard makes digital a key pillar

Pernod Ricard has made Digital Acceleration one of four key pillars at the heart of the group's global operations. This means that digital, alongside innovation, premiumisation and luxury and portfolio management, gets continual investment from the top of the organisation. Pernod Ricard has recognised the impact and competitive advantage digital can bring to its brands … Continue reading Pernod Ricard makes digital a key pillar