The drinks industry is constantly innovating to ensure its brands and products attract a small share of our attention, and wallets, in an increasingly competitive market. Astute drinks brands are harnessing digital technology in their operations, supply chain, marketing, distribution and experiences. Here are a few highlights over the last 12 months to quench your … Continue reading New digital innovations in drinks
The digitised world of drinks in 2021
The world has changed considerably in 2020. Travel has ground to a halt. Shops have shut their doors. Pubs, bars and restaurants have been empty. Covid-19 has challenged the whole drinks industry to rethink how it operates. Yet consumers have adapted. Overall drinks sales have remained surprisingly resilient. Off-trade alcohol sales in the UK are expected … Continue reading The digitised world of drinks in 2021
Connected bottles and glasses enhance experiences and capture data
Pernod Ricard have been experimenting with connected bottles and glasses. From Havana Club-branded glasses to Malibu bottles, the drinks giant has conducted trials of their products equipped with Near Field Communication (NFC) chips. Drinkers can connect to a web app to place an order or access exclusive content. Pernod Ricard also captures consented customer data … Continue reading Connected bottles and glasses enhance experiences and capture data
Digital products enhance home drinking
Opn by Pernod Ricard transforms the way people enjoy spirits and mixology at home. The connected cocktail library features digital dispensing, personalised cocktail coaching and the seamless ordering of spirits and other ingredients for the perfect serve at home.
Pernod Ricard’s skill for Amazon Show
Pernod Ricard's Alexa Skill capitalises on the growing demand for entertaining at home. The ‘What Cocktail?’ Alexa Skill, designed in partnership with Amazon and compatible with the Amazon Show device, helps home drinkers create cocktails out of ingredients they already have, provides inspiration for new and exciting cocktails and clever ‘hacks’ to impress friends and … Continue reading Pernod Ricard’s skill for Amazon Show