Rewrite Digital launches its True Digital Index for the insurance industry featuring long-standing insurers such as Aviva, Direct Line and RSA Group as well as new InsurTechs like Lemonade and Teambrella.
Two-year-old insurer Lemonade, receives an 11% higher rating for digital maturity and effectiveness than the most innovative incumbent, Aviva.
Rewrite Digital’s True Digital Index is a comprehensive measure of digital maturity and effectiveness. It covers five different categories of measures: business model, business performance, customer satisfaction, digital experiences and customer data.
Find out where your insurance firm ranks and how you can grow your digital maturity and effectiveness.