Rewrite Digital launches its True Digital Index for the insurance industry featuring long-standing insurers such as Aviva, Direct Line and RSA Group as well as new InsurTechs like Lemonade and Teambrella.

Two-year-old insurer Lemonade, receives an 11% higher rating for digital maturity and effectiveness than the most innovative incumbent, Aviva.

Rewrite Digital’s True Digital Index is a comprehensive measure of digital maturity and effectiveness. It covers five different categories of measures: business model, business performance, customer satisfaction, digital experiences and customer data.

Find out where your insurance firm ranks and how you can grow your digital maturity and effectiveness.

View Insurance True Digital Index