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3rd January 2019 Jon Reay Drinks

BrewDog exchanged free beer for data

BrewDog pledged to give away one million free beers to people who signed up to receive communications ahead of the GDPR deadline in May 2018.

This gave them a direct relationship with their customers, fully consented to be marketed to.

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Tagged Beer, BrewDog, Customer data

Published by Jon Reay

CEO & Founder, Rewrite Digital View all posts by Jon Reay

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