Gordon’s offered free or discounted G&Ts to commuters hit with rail delays. They used National Rail’s data feed to trigger when trains were delayed and O2’s customer data to identify commuters over 18 and within 200m of rail stations.
Robotic cocktail maker goes mobile
From the creators of the world’s first Bionic Bar in 2013, made famous through its installation on Royal Caribbean ships, ‘Nino’ is now being introduced as a mass-market robotic cocktail maker. Customers order through an accompanying phone app, picking a recipe or devising their own concoctions.
BrewDog exchanged free beer for data
BrewDog pledged to give away one million free beers to people who signed up to receive communications ahead of the GDPR deadline in May 2018. This gave them a direct relationship with their customers, fully consented to be marketed to.
Coca-Cola enables app users to pre-order and customise drinks
Coca-Cola is testing a new version of Freestyle, its touchscreen vending machine. The dispenser is Bluetooth enabled so Freestyle app users can cue up their favourite drink or mix a custom beverage before walking into a restaurant.
Connected bottles and glasses enhance experiences and capture data
Pernod Ricard have been experimenting with connected bottles and glasses. From Havana Club-branded glasses to Malibu bottles, the drinks giant has conducted trials of their products equipped with Near Field Communication (NFC) chips. Drinkers can connect to a web app to place an order or access exclusive content. Pernod Ricard also captures consented customer data … Continue reading Connected bottles and glasses enhance experiences and capture data