IntelligentXÂ beer is brewed by Artificial Intelligence (AI). After trying the beer, drinkers feedback what they think into machine learning algorithms to brew the next batch. The automated brews continue to match what consumers want more quickly than anyone else can.
BrewDog exchanged free beer for data
BrewDog pledged to give away one million free beers to people who signed up to receive communications ahead of the GDPR deadline in May 2018. This gave them a direct relationship with their customers, fully consented to be marketed to.
AB InBev’s innovation approach keeps it ahead
AB InBev's dedicated research labs and technology centres are driving innovation and helping the beer giant scale capabilities in data, analytics, automation and Artificial Intelligence (AI), and explore technologies such as blockchain and Virtual Reality (VR). This enables AB InBev to gain deeper insight into their consumers and customers, create new occasions and experiences and … Continue reading AB InBev’s innovation approach keeps it ahead
AR experiences with branded glasses
Branded glassware manufacturer, Rastal, has used Augmented Reality (AR) to enable drinkers to look deeper into a glass. The special glasses used with a smartphone app unlock digital content such as videos, images or animated objects into the real environment.