The inaugural Digital Futures report authored by Rewrite Digital in partnership with ukactive and Sport England has now launched.

The report reveals the digital maturity and digital effectiveness of the UK’s fitness and leisure sector in 2021 after an extensive consultation with public and private operators.

Whilst operators have accelerated digital services considerably over the past two years, the report highlights gaps in skills, strategies and experiences to meet rising consumer demands.

The Digital Futures report marks the start of a new knowledge programme by ukactive and Sport England and with continued collaboration with Rewrite Digital to help fitness and leisure operators improve their digital maturity and effectiveness.

We’re proud to have partnered on developing this report and look forward to supporting the UK’s fitness and leisure sector to be more digital in 2022 and beyond.

Read more and download the report here