Our CEO and Founder, Jon Reay, joined the panel for Aircall‘s recent webinar on Small and Medium-sized Business (SMB) growth. It was scheduled to coincide with the launch of Aircall’s new global report, The Voice of SMBs 2024.
The report was compiled following research with 1,400 sales, customer support, IT and operations professionals at SMBs worldwide about their challenges and opportunities for the year ahead.
Key findings that were revealed:
- 64% are optimistic about growth in the year ahead
- 48% say AI-supported tools will help drive customer satisfaction in 2024
- 72% state customer satisfaction is their main business focus this year
Four growth insights were outlined in the report:
- Growth beyond the numbers
- AI as your sidekick
- The art of human connection
- A focus on coaching
Jon and the rest of the panel dug into the detail behind the insights and what they mean for SMBs to grow in 2024.
On Growth beyond the numbers, Jon advised that chasing growth at all costs doesn’t always work. Look after your customers, focus on your costs and growth will come. Rewrite Digital helps its clients to move to more meaningful, sustainable metrics.
On AI as your sidekick, while no-one disputes the power of AI, a lot of businesses don’t always know where to start or how and when to apply it. Rewrite Digital helps its clients to understand and identify the right fit for AI and other technologies in their businesses.
On The art of human connection, it was recognised how important it was to retain human interaction. Ironically, harnessed in the right way, technology and data can actually enable us to be more human. Rewrite Digital helps its clients to collect, interpret and act on data to personalise and ‘humanise’ their communications, whatever size of business they are.
On A focus on coaching, the report highlighted digital skills gaps in many SMBs. There’s often a perceived disconnect between skills and growth but they are absolutely intertwined. Rewrite Digital helps its clients to nurture a continuous learning culture with data driven, personalised, bite-size and habitual training embedded throughout their businesses.
Read more about and download Aircall’s The Voice of SMBs 2024.
