In support of Dry January, premium non-alcoholic spirit Caleño launched a new direct-to-consumer e-commerce store on 1st January 2019 at calenodrinks.com. Caleño is one of an exciting new breed of brands capturing the growing no alcohol category. Prior to launch, Rewrite Digital partnered with Caleño to conduct a digital audit and steer its digital strategy … Continue reading Rewrite Digital helps make not drinking fun this Dry January
Pernod Ricard’s skill for Amazon Show
Pernod Ricard's Alexa Skill capitalises on the growing demand for entertaining at home. The ‘What Cocktail?’ Alexa Skill, designed in partnership with Amazon and compatible with the Amazon Show device, helps home drinkers create cocktails out of ingredients they already have, provides inspiration for new and exciting cocktails and clever ‘hacks’ to impress friends and … Continue reading Pernod Ricard’s skill for Amazon Show
Digital in 2019
As we step into the new year, what shifts will we see in digital? Call them trends if you like, but what follows is a distillation and extrapolation of 6 observations and prevalent themes I expect to emerge in the coming year. This is not an exhibition of the latest technologies or buzzwords to impress … Continue reading Digital in 2019
Pernod Ricard makes digital a key pillar
Pernod Ricard has made Digital Acceleration one of four key pillars at the heart of the group's global operations. This means that digital, alongside innovation, premiumisation and luxury and portfolio management, gets continual investment from the top of the organisation. Pernod Ricard has recognised the impact and competitive advantage digital can bring to its brands … Continue reading Pernod Ricard makes digital a key pillar
Diageo launches Alexa tasting skill for Talisker
Diageo's new Amazon Alexa Skill inspires consumers to 'think, talk and try' Scotch at home. The Talisker Tasting Experience is a voice-activated skill designed to make the heritage of Scotch more accessible to more people than ever before. Drinkers can explore the colour, smell and taste of the Talisker range. View and enable the Talisker … Continue reading Diageo launches Alexa tasting skill for Talisker