IntelligentX beer is brewed by Artificial Intelligence (AI). After trying the beer, drinkers feedback what they think into machine learning algorithms to brew the next batch. The automated brews continue to match what consumers want more quickly than anyone else can.
Robotic cocktail maker goes mobile
From the creators of the world’s first Bionic Bar in 2013, made famous through its installation on Royal Caribbean ships, ‘Nino’ is now being introduced as a mass-market robotic cocktail maker. Customers order through an accompanying phone app, picking a recipe or devising their own concoctions.
BrewDog launches a video streaming service
BrewDog launches a streaming video service - The BrewDog Network - aimed at bringing together their community of fans and establishing more touchpoints for their brand.
BrewDog exchanged free beer for data
BrewDog pledged to give away one million free beers to people who signed up to receive communications ahead of the GDPR deadline in May 2018. This gave them a direct relationship with their customers, fully consented to be marketed to.
Coca-Cola enables app users to pre-order and customise drinks
Coca-Cola is testing a new version of Freestyle, its touchscreen vending machine. The dispenser is Bluetooth enabled so Freestyle app users can cue up their favourite drink or mix a custom beverage before walking into a restaurant.