In today’s digital world, some of the smallest, leanest businesses can achieve widespread exposure and appear much larger than they actually are, competing alongside long-established, high-volume and high-staffed operations. Instagram famously had just 13 employees when it was bought by Facebook for $1bn. WhatsApp had 55 employees when it was sold for $20bn. InsurTech Lemonade uses an ‘Automation Index’ to demonstrate … Continue reading Grow your business by punching above your weight
Digital in the drinks industry survey
We've just launched a survey as part of a new study on the state of digital in the drinks industry. Are you a drinks industry professional in a digital role or with responsibility or influence on digital? Complete our 5-10 minute survey and get your complimentary copy of the report. We're also hosting a series … Continue reading Digital in the drinks industry survey
Interview with leading InsurTech honcho
Rewrite Digital's founder & CEO, Jon Reay, speaks to Graeme Stoker, Chief Digital Officer at honcho – the innovative reverse auction insurance company about to launch in the UK – to understand its use of digital technology and approach to business. We've been interviewing digital leaders across a range of industries to hear how they’re … Continue reading Interview with leading InsurTech honcho
Digital in Drinks 2019
Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019
‘Vocktail’ gives a multi-sensory experience
The 'Vocktail’, developed by the National University of Singapore (NUS) and Keio University, Japan, goes beyond Virtual Reality (VR) for a multi-sensory experience. This cocktail plays on the drinker’s sense of smell, sight and taste, pumping scents straight to the nose, electric pulses to stimulate the taste buds and lights to influence perception.