BrewDog pledged to give away one million free beers to people who signed up to receive communications ahead of the GDPR deadline in May 2018. This gave them a direct relationship with their customers, fully consented to be marketed to.
Coca-Cola is testing a new version of Freestyle, its touchscreen vending machine. The dispenser is Bluetooth enabled so Freestyle app users can cue up their favourite drink or mix a custom beverage before walking into a restaurant.
The Coravin wine gadget that extracts samples or glasses of wine without opening the bottle has launched its latest model featuring a connected app. The app enables drinkers to manage and control the gadget, discover wines that go best with favourite films, music or food and to capture notes and photos in a "virtual cellar". … Continue reading Coravin’s latest model connects with an app
New Zealand wine producer, Providore, has launched an Augmented Reality (AR) app to enable its drinkers to discover the beauty of Central Otago, meet the Providores, watch the land change and interact. Download the app on iOS or Android and scan a bottle to reveal the experience.
AB InBev's dedicated research labs and technology centres are driving innovation and helping the beer giant scale capabilities in data, analytics, automation and Artificial Intelligence (AI), and explore technologies such as blockchain and Virtual Reality (VR). This enables AB InBev to gain deeper insight into their consumers and customers, create new occasions and experiences and … Continue reading AB InBev’s innovation approach keeps it ahead