Alcohol is one of the least-shopped categories in e-commerce. In a recent study, 21% of UK consumers claim to have bought alcohol online. Yet online sales volumes reveal starkly lower figures. Pernod Ricard, for example, reports that only 5% of its UK sales are from online sources. With the industry’s heavy reliance on branding and marketing, … Continue reading Digital’s half measure in the drinks industry
The untapped power of digital in the energy sector
On the face of it, the energy market is perfectly placed to widely exploit digital technology and business models. From domestic microgeneration to produce as well as consume energy; smart meters to record and communicate real-time consumption; smart homes to give greater control over energy usage; and the ease to not only switch providers but … Continue reading The untapped power of digital in the energy sector
Digital is so much more than marketing
Professor Mark Ritson recently argued that digital is being swallowed up by marketing. He smugly declared that "the whole focus on digital stuff will soon fade away". He claimed that anyone with the dreaded D word in their title anchors them in a "tactical ghetto" for the rest of their career. I disagree. Digital is, … Continue reading Digital is so much more than marketing
Digital is changing our world, is it changing your business?
As consumers we’re adopting digital technology more and more each day and our expectations continue to rise. Whether it be expecting Strava to accurately record your morning run, Netflix to know where you are in your favourite series (regardless of which device you’re using) or Alexa to alert you when your train is going to … Continue reading Digital is changing our world, is it changing your business?
Digital is the responsibility of the CEO
Most businesses now have some level of digital representation in the boardroom. The CMO will be responsible for a company's digital experiences and its digital marketing. The CIO or CTO oversees underlying technology platforms and data collection. The COO may use digital technology to improve the efficiency and effectiveness of business operations. In some organisations … Continue reading Digital is the responsibility of the CEO