Digital is not as binary as its name suggests. It is rarely absent from an organisation altogether and is never done. IDG's State of Digital Business Transformation 2018 reports that 89% of enterprises have plans to adopt or have already adopted a digital-first business strategy. More than half of these though either haven't started to implement their strategy yet … Continue reading 7 stages of embedding digital into your organisation
Grow your business by punching above your weight
In today’s digital world, some of the smallest, leanest businesses can achieve widespread exposure and appear much larger than they actually are, competing alongside long-established, high-volume and high-staffed operations. Instagram famously had just 13 employees when it was bought by Facebook for $1bn. WhatsApp had 55 employees when it was sold for $20bn. InsurTech Lemonade uses an ‘Automation Index’ to demonstrate … Continue reading Grow your business by punching above your weight
What CEOs need to know about digital and how it really affects their business
It’s OK. You have a team looking at digital. They’ve got it covered. Have they really? Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit? Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone … Continue reading What CEOs need to know about digital and how it really affects their business
Why businesses are falling short on digital
Very few companies are continually exploiting the full extent of what digital can bring. A 2017 global study by MIT Sloan Management Review (SMR) and Deloitte reports that only 25% of organisations are considered “digitally maturing”. Digital technology and business models offer significant commercial opportunities for companies in every sector – in the way that … Continue reading Why businesses are falling short on digital