In support of Dry January, premium non-alcoholic spirit Caleño launched a new direct-to-consumer e-commerce store on 1st January 2019 at calenodrinks.com. Caleño is one of an exciting new breed of brands capturing the growing no alcohol category. Prior to launch, Rewrite Digital partnered with Caleño to conduct a digital audit and steer its digital strategy … Continue reading Rewrite Digital helps make not drinking fun this Dry January
Drinks get diluted by Amazon price promotions
As Black Friday and Cyber Monday turn us into deal hunting machines and we expect everything to be on offer, alcohol brands are losing their value. Exclusive analysis by Rewrite Digital using the latest Amazon UK sales data tells us that drinks brands only really sell when on price promotions. Consumers are holding back or buying different … Continue reading Drinks get diluted by Amazon price promotions
Customer data article on BeverageDaily
Rewrite Digital's Jon Reay was once again featured on BeverageDaily.com, the leading online news source for the beverage industry. Reay's latest article is about the importance of customer data. The liquid product is clearly fundamental to drinks firms but without the right exposure and customer thirst for it sales soon dry up. Reay writes about … Continue reading Customer data article on BeverageDaily
The missing link between drinks brands and drinkers
Jon Reay (CEO & founder) wrote an article for Drinkpreneur, the community of beverage industry entrepreneurs, about the missing link between drinks brands and drinkers. Reay comments that drinks companies have historically held an indirect relationship with drinkers but that is changing as more firms sell direct to consumer and create content and experiences to engage … Continue reading The missing link between drinks brands and drinkers
Rewrite Digital article published on BeverageDaily
BeverageDaily, the leading online news source for the beverage industry, published an article by Rewrite Digital on how digital remains untapped by drinks firms. By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when … Continue reading Rewrite Digital article published on BeverageDaily