Drinks International and BeverageDaily report on Rewrite Digital's first Digital in Drinks 2021 event of the year. Drinks International's feature in the March 2021 edition of their magazine says that companies putting innovation at the heart of their business strategies will continue to spearhead growth within the drinks trade. They report that the e-commerce sector has … Continue reading Drinks International feature: “There’s no looking back”
Customer data article on BeverageDaily
Rewrite Digital's Jon Reay was once again featured on BeverageDaily.com, the leading online news source for the beverage industry. Reay's latest article is about the importance of customer data. The liquid product is clearly fundamental to drinks firms but without the right exposure and customer thirst for it sales soon dry up. Reay writes about … Continue reading Customer data article on BeverageDaily
The missing link between drinks brands and drinkers
Jon Reay (CEO & founder) wrote an article for Drinkpreneur, the community of beverage industry entrepreneurs, about the missing link between drinks brands and drinkers. Reay comments that drinks companies have historically held an indirect relationship with drinkers but that is changing as more firms sell direct to consumer and create content and experiences to engage … Continue reading The missing link between drinks brands and drinkers
Rewrite Digital article published on BeverageDaily
BeverageDaily, the leading online news source for the beverage industry, published an article by Rewrite Digital on how digital remains untapped by drinks firms. By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when … Continue reading Rewrite Digital article published on BeverageDaily