Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019
Rewrite Digital helps make not drinking fun this Dry January
In support of Dry January, premium non-alcoholic spirit Caleño launched a new direct-to-consumer e-commerce store on 1st January 2019 at calenodrinks.com. Caleño is one of an exciting new breed of brands capturing the growing no alcohol category. Prior to launch, Rewrite Digital partnered with Caleño to conduct a digital audit and steer its digital strategy … Continue reading Rewrite Digital helps make not drinking fun this Dry January
Digital in 2019
As we step into the new year, what shifts will we see in digital? Call them trends if you like, but what follows is a distillation and extrapolation of 6 observations and prevalent themes I expect to emerge in the coming year. This is not an exhibition of the latest technologies or buzzwords to impress … Continue reading Digital in 2019
Travel industry feature on PhocusWire
Rewrite Digital's CEO & Founder, Jon Reay, wrote an article for PhocusWire, the travel industry's leading global research authority and events brand. The opinion feature covers the 5 steps travel companies can take to best exploit digital business models and technology in the year ahead. Reay says that 2019 is less about simply ‘doing digital’ … Continue reading Travel industry feature on PhocusWire
Our first few months
Rewrite Digital was launched just a few months ago at the start of September 2018. We take a look back on what we've achieved in this short space of time and look ahead to 2019. Thought leadership We launched a series of articles on how businesses are falling short on digital - covering industries as … Continue reading Our first few months