Rewrite Digital's Jon Reay was once again featured on BeverageDaily.com, the leading online news source for the beverage industry. Reay's latest article is about the importance of customer data. The liquid product is clearly fundamental to drinks firms but without the right exposure and customer thirst for it sales soon dry up. Reay writes about … Continue reading Customer data article on BeverageDaily
The missing link between drinks brands and drinkers
Jon Reay (CEO & founder) wrote an article for Drinkpreneur, the community of beverage industry entrepreneurs, about the missing link between drinks brands and drinkers. Reay comments that drinks companies have historically held an indirect relationship with drinkers but that is changing as more firms sell direct to consumer and create content and experiences to engage … Continue reading The missing link between drinks brands and drinkers
The Rough Guide to being a travel company in 2019
Digital is transforming all industries. Businesses are becoming ever more digital. In travel, you may still be selling holidays, flights or accommodation but the way you do it has radically changed over the last 20 years and will continue to do so as we move into 2019. The most advanced travel companies are establishing entirely … Continue reading The Rough Guide to being a travel company in 2019
Rewrite Digital in the International Travel & Health Insurance Journal (ITIJ)
Our CEO & founder, Jon Reay, was featured in the November 2018 edition of the International Travel & Health Insurance Journal (ITIJ). In the industry voice article, Jon highlights how travel insurers have been exposed to a new breed of competition and that customers are switching to providers that best meet their needs. Digital and … Continue reading Rewrite Digital in the International Travel & Health Insurance Journal (ITIJ)
What CEOs need to know about digital and how it really affects their business
It’s OK. You have a team looking at digital. They’ve got it covered. Have they really? Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit? Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone … Continue reading What CEOs need to know about digital and how it really affects their business