Digital is going to play a pivotal role in the drinks industry in 2019. Contending with declining overall consumption [1], slowing on-trade [2], rising competition [3], price sensitive consumers [4] and mounting regulatory pressure [5], drinks companies will have no easy ride this year. If everyone in England drank within the recommended government guidelines, there … Continue reading Digital in Drinks 2019
‘Vocktail’ gives a multi-sensory experience
The 'Vocktail’, developed by the National University of Singapore (NUS) and Keio University, Japan, goes beyond Virtual Reality (VR) for a multi-sensory experience. This cocktail plays on the drinker’s sense of smell, sight and taste, pumping scents straight to the nose, electric pulses to stimulate the taste buds and lights to influence perception.
Gordon’s links GPS, O2 and National Rail data to relieve misery
Gordon’s offered free or discounted G&Ts to commuters hit with rail delays. They used National Rail’s data feed to trigger when trains were delayed and O2’s customer data to identify commuters over 18 and within 200m of rail stations.
Beer brewed by AI
IntelligentX beer is brewed by Artificial Intelligence (AI). After trying the beer, drinkers feedback what they think into machine learning algorithms to brew the next batch. The automated brews continue to match what consumers want more quickly than anyone else can.
Robotic cocktail maker goes mobile
From the creators of the world’s first Bionic Bar in 2013, made famous through its installation on Royal Caribbean ships, ‘Nino’ is now being introduced as a mass-market robotic cocktail maker. Customers order through an accompanying phone app, picking a recipe or devising their own concoctions.